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Specification:

  • Leisure, tourism and sport

Click to read the article below and then answer the questions:

AC Milan in talks to promote war-torn DRC as tourist destination

  • State the duration and financial scope of the sponsorship deal proposed between the DRC government and AC Milan

  • Outline the significance of the Virunga National Park in the Democratic Republic of Congo (DRC) and how the ongoing conflict in eastern DRC affects its tourism potential

  • Explain two reasons why the DRC might choose sports sponsorship as a strategy to promote itself as a tourist destination despite its current political instability

  • Suggest how the DRC’s potential partnership with AC Milan could impact the country’s global image and tourism sector. Consider both positive and negative aspects

Richard Allaway, International School of Geneva/geographyalltheway.com

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