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F1

  • Wednesday, 2 October, 2024
    LVMH
    LVMH strikes sponsorship deal with Formula 1

    French group’s foray into motorsport comes as luxury industry seeks to increase audience and popularity

    Lewis Hamilton, wearing a racing suit and a Pirelli cap, celebrates with champagne on the podium
  • Tuesday, 10 September, 2024
    Aston Martin F1 signs ex-Red Bull aerodynamics expert Newey in £20mn deal

    Car designer stands to make more than most drivers on the grid

    Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team (right) with Adrian Newey
  • Saturday, 24 August, 2024
    Scoreboard
    The price of F1’s US success Premium content

    Plus, why football is hooked on betting, the NFL’s dance with institutional capital and more

    Practice session for the Formula One Las Vegas Grand Prix
  • Friday, 23 August, 2024
    HTSIThe HTSI summer motoring special
    A watchmaker and a racing driver get into a Gullwing

    Jacky Ickx and Karl-Friedrich Scheufele have just completed their 15th Mille Miglia. They talk careers and classic cars

    Jacky Ickx (left) and Karl-Friedrich Scheufele with the Mercedes-Benz 300 SL Gullwing behind them
  • Friday, 23 August, 2024
    HTSI
    The HTSI summer motoring special

    A racing legend hits the Mille Miglia, the Porsche 911 goes hybrid, supercars morph full Mad Max, and Charlotte Tilbury takes Formula 1

    The Chopard team’s Mercedes-Benz 300 SL Gullwing during the first leg of the Mille Miglia
  • Friday, 23 August, 2024
    Streaming services
    Rise in streaming puts value of sports rights at risk, warns Netflix F1 show’s mastermind

    Broadcasters will struggle to maintain sports spending as viewing shifts from traditional television, says Sean Bratches

    Lewis Hamilton, wearing a helmet with a Mercedes logo, drives his Formula 1 car on a city circuit. The helmet also features the logos of Petronas, Monster Energy, and CrowdStrike. The car has ‘Lewis 44 Mercedes’ and ‘Accelerate 25’ printed on it. Buildings are visible in the background
  • Wednesday, 10 July, 2024
    Behind the Money podcast25 min listen
    F1’s American test drive

    Can F1 tackle the US sports market?

  • Saturday, 6 July, 2024
    Special Report
    The Business of Formula One

    Silverstone’s ‘festival of F1’ business model. Interviews: Fernando Alonso on 21 seasons in Formula One; team boss Fred Vasseur on firing up Ferrari. Plus: the driver market goes into overdrive; women progress in the pit lane; buying a racing car; F1 Arcade highlights branding power

    F1 driver George Russell in his Mercedes racing car
  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    Racing simulator venues show power of the Formula One brand

    The name above the doors is helping to accelerate F1 Arcade’s expansion

    A woman smiling as she’s playing a racing simulation game in a bar. In the background are three men smiling and watching her play
  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    ‘F1 festival’ secures Silverstone’s Grand Prix future — at a price

    Circuit bets on music to attract crowds but rising ticket costs are drawing fans’ ire

  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    Closing the gender gap in F1 driver’s seat and paddock

    Motorsport presenters share close-up views of life for women in the pit lane

    A close-up photo of a smiling woman with long blonde hair, wearing gold hoop earrings. She is outdoors with a stadium-like structure and a clear blue sky in the background
  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    Formula One teams’ race for costly drivers highlights their value

    The competition to fill next season’s hot seats has been particularly fast and furious

    Two Formula 1 drivers are seated next to each other, engaged in conversation. The driver on the left wears a red Ferrari cap and uniform, while the driver on the right wears a black Petronas uniform with sponsor logos
  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    Ferrari’s F1 chief on making the scuderia swagger again

    Frédéric Vasseur has brought brio — and Lewis Hamilton — long after the team’s last championship win

  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    The right formula: buying an F1 car

    Famous collectors, auctioneers and dealers on the allure and challenges of GP machines

    A man in a racing suit and gloves sitting in an open-cockpit race car with the number 7 prominently displayed on its side
  • Saturday, 6 July, 2024
    Special ReportThe Business of Formula One
    Fernando Alonso’s lasting threat in F1’s age of digital drivers

    The double champion on how he and racing have changed in 21 seasons since his analogue-era debut

    A close-up of a man in a green jacket and matching cap bearing the Aston Martin Formula One Team logo
  • Wednesday, 5 June, 2024
    HTSIThe HTSI summer motoring special
    Beauty mogul Charlotte Tilbury wants to give F1 a makeover

    She built a £1bn business with her Magic Cream and Pillow Talk. Can she bring a flawless finish to an all-female vision for motorsport?

    Eighteen-year-old French racing driver Lola Lovinfosse with Tilbury in the f1 Academy Paddock
  • Thursday, 7 March, 2024
    Christian Horner
    Red Bull suspends female staffer at centre of Christian Horner claims

    Decision comes days after company cleared the Formula One team boss of wrongdoing

    Christian Horner at the F1 Bahrain Grand Prix
  • Friday, 1 March, 2024
    Sport
    Red Bull turmoil is ‘damaging’ F1, says boss of governing body

    Comments by Mohammed Ben Sulayem come after email leak of messages involving Christian Horner

    Red Bull Racing team boss Christian Horner
  • Wednesday, 28 February, 2024
    Red Bull Formula One boss Christian Horner cleared by barrister-led probe

    Energy drinks company says allegations of inappropriate behaviour dismissed

    Christian Horner
  • Friday, 24 November, 2023
    Scoreboard
    Can Max Verstappen’s domination prove bad for F1’s business?

    Organisers weigh a surge of commercial interest against the season’s lack of competitiveness for the world champion title

  • Friday, 24 November, 2023
    Scoreboard
    Liberty Media pulls off its F1 Las Vegas bet

    The latest grand prix is seen as a new ‘jewel in the crown’, but drivers question the gruelling nature of an expanding race schedule

    Max Verstappen talks with Red Bull Racing team principal Christian Horner in the paddock
  • Friday, 24 November, 2023
    Scoreboard
    F1 team valuations continue to rise

    Once branded ‘trophy assets’ — and an easy way to lose money — motorsport is now looking like an increasingly good investment

    Aston Martin’ technicians work on their car in the pit lane at the Miami International Autodrome
  • Friday, 24 November, 2023
    Scoreboard
    After years in the pits, F1 goes up a gear in the US market

    Motor racing expands its audience in America on the back of Netflix docu-series and successful races in Miami, Austin and Las Vegas

    A Netflix logo is displayed on a smartphone with stock market percentages on the background
  • Friday, 24 November, 2023
    Scoreboard
    F1 sponsorships steer towards a younger market

    B2B software providers have taken up a dominant advertising position, after tobacco companies were excluded in 2006

    Aston Martin driver Fernando Alonso on the podium holding a trophy, looking so pumped up for getting a podium finish
  • Friday, 24 November, 2023
    Scoreboard
    Lando Norris: ‘We’ve not started the last three years with confidence’

    After a slow start, a mid-season change of team leadership and significant car updates helped the 24-year-old driver outscore everyone except world champion Max Verstappen

    Professional racing F1 driver Lando Norris
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